Word of the week: Buffer
An effective social media management tool can make a huge difference in your social media strategy, saving you time and allowing you to effectively reach your target audience. Buffer is a social media management solution that handles sharing from multiple social platforms. The tool has many intriguing features including custom scheduling, access to multiple accounts by many users and an in-depth analytics function. A best practice is to schedule social media posts on tools like Buffer during times of the day when users are most engaged on each platform. Buffer supports posting on Facebook, Twitter and LinkedIn. In addition, the tool has an app so it can be optimized from mobile devices for on-the-go social posting. Overall, using Buffer helps companies achieve the goal of optimal engagement among your target audience on multiple social platforms.