Word of the Week: Buffer
Buffer: Buffer is a Web-based Twitter app that combines all Twitter conveniences into one easy-to-use platform. Buffer’s primary feature is the ability to backlog tweets, so that users don’t inundate their followers with multiple tweets back to back. The scheduling is completely customizable, and as long as there are tweets in the buffer, your feed will never be inactive. For the surfer who doesn’t want to go back and forth between Twitter and the pages they read, Buffer offers a bookmarklet that allows for tweet creation right from the site currently being viewed. A short link is generated, and the user has the option to add it to his buffer or tweet it immediately. Users can check their buffer at any point in time and edit the release schedule of their tweets. For those interested in tracking and analytics, Buffer is the perfect option. For every tweet sent out through this tool, users can track the number of clickthroughs, the number of retweets, and total impressions that each tweet got through those retweets.