Word of the week: Bounce rate
Bounce rate is the percentage of visitors who get to a website and leave, without visiting any other pages. Marketers usually dislike high bounce rates, preferring visitors to click on more content hosted on the website or take other actions, such as filling out a form. An exceptionally high bounce rate could result from several factors. Visitors may find the displayed content boring or irrelevant. The page could have poor design, confusing navigation or long load times – all driving people to leave the site. Website analytics platforms, such as Google Analytics, can help you determine your bounce rate and other web metrics.