Word of the week: Bitly
Bitly is a free URL shortening and online bookmarking service that companies can utilize while posting on websites, emails and social media. The tool offers more than just the ability to shorten links so they will fit in the limited spaces given on social media. It also provides an analytics function to measure the engagement of your links, showing how many clicks you receive. There is also a bookmarking feature that allows a user to store websites for future use. In addition to the Bitly site, there is a free mobile app that allows you to use all of the tool’s function on mobile. Overall, Bitly is a great tool to create, distribute and store links that can support digital marketing practices.