Word of the week: ArgyleSocial
ArgyleSocial links social media actions to the marketing platforms an organization is already using. This is a particularly important concept in the B2B realm because most organizations have turned to inbound marketing methods, such as social media marketing for prospect generation. ArgyleSocial synchronizes prospect and customer actions across all of your analytic softwares to build, grow and maintain better relationships. Additionally, utilizing a platform such as ArgyleSocial enables you to align all of your marketing efforts to real business efforts, such as opportunities won, and monitor your social presence with customized rules and notifications.