Webinar: turning prospecting into marketplace amplification

Webinar: turning prospecting into marketplace amplification

By Dodge Communications (not verified) on August 19th, 2013

Attend our free webinar on Wednesday, September 11 at 1 p.m. EDT, as we welcome three guests panelist to discuss taking account-based marketing to the next level, rising above the noise in the market and leveraging account wins. We’ll share a success story on how a vendor has turned a client into an advocate and tips for creating and nurturing that relationship. In addition, the following topics will be discussed: the definition of account-based marketing; defining buyer types and the buying cycle; going deep, a contact ranking methodology; and impactful strategies and programs for advocate engagement. Guest panelists include Jessica Jorgensen of NetApp, Kirk Larson of Children’s Hospital Central California and Robert Jaggers of iHT2. Click here for more details and to register for the event.