Webinar recording now available: Where is print advertising headed? MedTech Media discusses the new paradigm

By Brad Dodge on May 20th, 2011

Thank you to everyone who attended Thursday’s webinar, "Where is Print Advertising Headed? MedTech Media Discusses the New Paradigm." The webinar panelists Jack Beaudoin, co-founder and CEO of MedTech Media, and Danielle Hartley, SVP, publisher for MedTech Media, provided insights into how the landscape of print advertising is changing and offered strategic recommendations for print, digital and integrated communications programs.Topics covered during the webinar included: using print as a brand building vehicle; new programs happening in the print world, such as QR codes; the effects of downward pricing pressure in print advertising; and how to launch an effective integrated program.A recording of the webinar is available after registering here. We welcome your feedback, comments and questions for Jack, Danielle or Dodge Communications.