Webinar recording available - Winning strategies for selling and marketing to healthcare organizations

By Ashlea Cartee on April 20th, 2016

Thanks to everyone who attended our webinar, “Winning strategies for selling and marketing to healthcare organizations,” featuring three thought leaders who provided insight on transforming the way you sell to your healthcare customers. This webinar was hosted by Nicole Wojno of Dodge Communications and Steve Giovinazzo of Saleforce Pardot who were joined by guest panelist, Becky McLaughlin of MRO.

The webinar addressed how marketing automation enables your organization to align sales and marketing, measure the impact of marketing efforts, convert more prospects to customers and advance top of funnel leads.

Moreover, attendees gained insight on how CRM integration, email marketing, prospect nurturing, lead scoring, closed loop ROI reporting and real-time sales empowers marketers to generate more qualified leads and add to top-line revenue growth.

A recording of the webinar is available here. We welcome your feedback, comments and questions for the panelists and Dodge Communications.

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