Webinar recording available: Turning prospecting into marketplace amplification
Thank you to everyone who attended Wednesday’s webinar, “Turning prospecting into marketplace amplification.” The webinar featured panelists Jessica Jorgensen from NetApp, Kirk Larson from Children’s Hospital Central California and Robert Jaggers from iHT2. They discussed how organizations can elevate their account-based marketing strategy, rise above the noise in the market and leverage account wins.
Some of the topics covered during the webinar included: how the market has shifted to account-based marketing; the different buyer types and the vendor buying cycle; the methodologies that businesses can deploy to rank contacts; strategies and programs for advocate engagement; and how a vendor can get a client advocate to endorse them.
A recording of the webinar is available here. We welcome your feedback, comments and questions for both the panelists and Dodge Communications.