Webinar recording available: Lead nurturing & your sales strategy
Thank you to everyone who attended Wednesday’s webinar, “Lead nurturing: a key component in your sales strategy.” The webinar featured panelist Mathew Sweezey from Pardot and discussed how organizations can get the best ROI for the investments they make in PR and marketing by adding a lead nurturing program and using the campaigns properly.
Some of the topics covered during the webinar included: how marketing automation improves lead quality and increases marketing productivity and efficiency; the three most common types of lead nurturing programs, their goals and the best practices for timing email communication in each; the forecasting tools, conversion strategies and analytics that are used to align sales and marketing; and why it’s important to automate lead nurturing programs that build relationships with qualified prospects in a relevant and personalized way.
A recording of the webinar is available here. We welcome your feedback, comments, and questions for both Pardot and Dodge Communications.