Webinar recording available: Increase demand through advanced lead nurturing

By Brad Dodge on November 2nd, 2011

Thank you to everyone who attended Tuesday’s webinar, “How to increase demand for your products and services through advanced lead nurturing techniques.”  The webinar guest speakers Maureen Murray and Aubrey Wing of Marketo, demonstrated how demand generation services optimize marketing programs by expanding the number of leads and opportunities, optimizing investments and improving sales productivity.Topics covered during the webinar included: the benefits to adding a lead nurturing program to optimize demand generation ROI; prioritizing leads by urgency and quality; using activity history to engage leads; tracking which marketing methods are more effective throughout a campaign; and determining a success path for targeting during a campaign.A recording of the webinar is available after registering here. We welcome your feedback, comments and questions for Maureen, Aubrey or Dodge Communications.