Webinar recording available: Getting inside the minds of healthcare buyers
Thank you to everyone who attended Tuesday’s webinar “Getting inside the minds of healthcare buyers.” The webinar guest speaker, Cynthia Porter of Porter Research, gave insight to the newest techniques and analytical models available in healthcare market research today and ways in which to gain valuable insight from these new techniques to enhance product positioning and heighten brand awareness.
Some of the topics covered during the webinar included: strategies that new and existing companies can use to successfully differentiate themselves and move to the front of the crowded healthcare IT market; where market research fits in to a fully, integrated comprehensive communications program; how clients are using B2B research and the types of programs that have worked well for others to develop brand awareness in the market; and how lead nurturing programs and market research programs can collaborate together to optimize demand generation and ensure sales and growth targets stay on track.
A recording of the webinar is available here. We welcome your feedback, comments, and questions for Cynthia or Dodge Communications. The next webinar will be held on Tuesday, June 19th and the topic “Beyond the Virtual Conference: Best Practices in the World of Digital Events” will feature guest speakers Eric Temple-Morris from Physicians Practice/Diagnostic Imaging and Michael Kushner from UBM Studios. Learn more about it and register here.