Webinar recording available: Creating a buzz: Generating brand excitement through integrated communications

By Brad Dodge on June 24th, 2011

Thanks to everyone who attended Thursday’s webinar: “Creating a buzz: Generating brand excitement through integrated communications” led by Brad Dodge. The webinar focused on how companies can generate a buzz around their brand and increase awareness by being creative, controversial, consistent, compelling and conversational.The webinar outlines 12 specific areas companies should focus on when developing integrated communications campaigns. You can learn more by listening to the webinar after registering here. Next week’s webinar will focus on building brand awareness and will conclude our summer webinar series on integrated communications. We hope you’ll join us!