Webinar recording available: Biotechnology: Targeted strategies that should be part of your healthcare marketing DNA

By Dodge Communications on September 24th, 2015

Thank you to those who attended Tuesday’s webinar, “Biotechnology: Targeted strategies that should be part of your healthcare marketing DNA,” featuring three thought leaders offering different perspectives on marketing in the targeted biotech space. The panelists included McLean Collins of Conversant Biologics, Inc., Troy Moore of Kailos Genetics and Karen Zaderej of AxoGen.

The topics covered during the webinar included: creating a cost-effective marketing plan that can survive in an emerging market, setting a strategy under pressure and time restrictions in a rapidly changing industry, building awareness and credibility, and leveraging messaging to cut through industry noise while working under regulatory scrutiny.

A recording of the webinar is available here. We welcome your feedback, comments and questions for the panelists and Dodge Communications.

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