Webinar recording available: Best practices in the world of digital events
Thank you to everyone who attended Tuesday’s webinar “Beyond the virtual conference: Best practices in the world of digital events.” The webinar guest speakers, Eric Temple-Morris of UBM Medica US and Michael Kushner of UBM Studios, demonstrated how the digital landscape has expanded from virtual conferences to a more refined environment that plays up the best content, the best timing and the best format.
Some of the topics covered during the webinar included: the main forces that have caused the shift from virtual events to digital events; how a digital event program can be tied to a lead nurturing program to optimize demand generation and drive brand awareness; ways that digital environments are allowing B2B vendors to communicate in an innovative way to their customers, measure interactions and build relationships between live events; how digital environment programs fit in with an integrated and comprehensive communications program; and recommendations for digital event programs that have worked well for healthcare IT clients.
A recording of the webinar is available here. We welcome your feedback, questions or comments for Eric Temple-Morris, Michael Kushner or Dodge Communications.