Webinar: Lead nurturing: a key component in your sales strategy

Webinar: Lead nurturing: a key component in your sales strategy

By Dodge Communications on April 18th, 2013

Attend our free webinar on Wednesday, May 1 at 1 p.m. EDT, as we welcome marketing automation evangelist Mathew Sweezey of Pardot, an ExactTarget® Company, to gain insight into how your organization can nurture sales leads and convert them into customers by adding lead nurturing as a critical component of your marketing program. The webinar will look at how marketing automation improves lead quality and marketing productivity; how lead nurturing programs are used to increase market visibility and gain insight into prospect interaction; the three most common types of lead nurturing programs, their goals and the best practices for timing email communication in each; and what forecasting tools, conversion strategies and analytics are used to align sales and marketing initiatives. Click here for more details and to register for the event.