Seriously, when was the last time you thought about updating your Web site? There is a 99.9999% chance that your Web site makes your first impression. Does it take forever to load? (“These guys are wasting my time. Who do they think they are?”) Is it overcrowded with information and clashing images? (“Man, these guys are unorganized. I need someone to make my life easier, not more complicated.”) Is it lacking content? (“Tell me something I don’t know. Who needs you?”)
The list goes on. Get some people (i.e. fresh eyes) together whose opinions you trust, who have never seen your Web site to give you their first impressions. You may get a wake up call from 2010. Check out these links with some of the latest Web site trends. The basic principles behind these mostly B2C designs are inspirational and can be applied to B2B healthcare Web sites too!
So now you know. Think BIG in 2010 (typography not hair!).
