Video blog: Lead scoring

By Dodge Communications (not verified) on October 12th, 2015

Lead scoring is one of the main benefits of marketing automation, which helps to identify which leads are ready to be passed to sales and is based on their interactions with your content or website. Leslie Crews, marketing automation specialist at Dodge Communications, discusses the process and formula for lead scoring which allows you to understand how close a prospect is to making a purchasing decision.

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