Video blog: Crafting a keyword list for SEO
Crafting a seed keyword list is a core aspect of SEO strategy. Though this may sound straight forward, many keyword lists are too generic. Nina Kuhn, digital project manager at Dodge, shares how generic keywords (like healthcare, ROI, etc.) can get lost, as they are likely being used by competitors in your market and potentially companies in other industries as well. The key to keyword strategy is understanding user intent so it’s important to incorporate long-tail keywords into your seed lists, which help drive better quality of organic search to your website.