Video blog: Client endorsement in media briefings

By Michelle Morris on April 8th, 2015

Dodge helps clients identify current customers who would be best to leverage in media briefings for upcoming tradeshows. Michelle Morris, senior account manager at Dodge, shares why it’s important to feature clients in which you have had a successful partnership and who can share specific results, providing an opportunity for customers to be engaging advocates for the company’s solutions and outcomes. These proof points, coming from a trustworthy and reliable source, will ultimately help secure consistent and clear media coverage.

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