Video blog: Building a successful social media program

Video blog: Building a successful social media program

By Dodge Communications (not verified) on June 17th, 2014

Social media is an effective tool that every B2B company should incorporate in its marketing strategy. Hear from Lia Conrad, senior account manager at Dodge, on how to develop a successful social media program using three steps including determining your overall goals, developing a plan and monitoring and measuring your program.

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