Understanding Health Reform's Impact on Product Marketing and Sales webinar recording now available

By Brad Dodge on January 28th, 2011

Thank you to everyone who attended Tuesday’s webinar, Understanding Health Reform’s Impact on Product Marketing and Sales. The webinar panelists Scott Gottlieb, M.D., a resident fellow of the American Enterprise Institute and practicing physician, and Kip Piper, president of Health Results Group, shared practical insights on how health reform and new marketplace dynamics have changed the landscape for medical technology, health IT and life sciences companies.Topics covered during the webinar included: strategies to tackle the challenging new business environment, how vendors can adjust their marketing approach, innovative product developments and a five-year industry outlook. We welcome your feedback, comments and questions for Scott, Kip or Dodge Communications

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