The value of vacation in your public relations efforts

By Dodge Communications (not verified) on April 7th, 2016

Now that many students are on Spring Break, and summertime is just around the corner, many of us have vacation on the brain. While it’s best to focus on work while on the clock, there’s value in vacation time too. How can getting away translate to getting results in your public relations efforts? Let’s break it down into three key outcomes of paid time off:

Recharge. Too often work weeks creep close to 24/7 accessibility and overworked exhaustion. A recent article from the Society for Human Resource Management (SHRM) shared, “Employees in the U.S. now spend more time working per week than they have in decades—an average of 47 hours, according to a 2014 Gallup poll, which adds almost an extra workday to each workweek.” By escaping the office and getting much-needed rest, you’re able to recharge your batteries. With proper sleep and improved health, your mind is clear to consider new solutions to problems, with a new view of the situation.

Reframe. Challenges in the workplace can be daunting to solve, but when you step away for even a day or two, you have the opportunity to reframe the issue. Instead of tunnel vision or a templated response, you can consider alternate options and creative ways to deal with the issue. Say your client usually defaults to a press release for announcing company news. Is that always the best channel? Perhaps you’ll see that a blog post or event or webinar is a better way to share updates, after considering other possibilities while away from the office.

Refresh. When you’re away on vacation, you’re ideally experiencing new adventures, cuisines, cultures and people. By participating in something outside of your daily routine, you can refresh your perspective and embrace previously unconsidered ideas. When you’re away from home, you have the opportunity to engage in conversation with new friends, absorb local media and opt for novel moments. These experiences translate into different reference points for day-to-day public relations work like media relations, tradeshow support and writing projects.

Vacations are appealing on personal and health levels, but there are real business benefits too. Take the time to recharge, reframe and refresh outside of the office – on a regular basis. When do you plan to hit the ‘reset’ button this year? Consider your schedule, make a plan, and get away for your health and your career.

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