The hunting games: finding the right talent in healthcare technology

The hunting games: finding the right talent in healthcare technology

By Dodge Communications on February 7th, 2013

Last year ended on a high note for healthcare employment, with nearly 30 percent of the nation's total December job growth attributable to the healthcare industry. So what does that mean for 2013? If you believe the experts, even more job growth is on the way. This growth is great, but makes finding the right talent absolutely critical.

With a whopping 13 percent of all U.S. jobs in healthcare, the Bureau of Labor Statistics estimates that the U.S. will add 5.6 million healthcare jobs from 2010 through 2020 — the largest projected increase of any industry. We’re seeing it first hand at Dodge as we try to find the right marketing and public relations professionals to support our continued growth. These professionals are an integral part of the healthcare boom, not just for us but for the industry, as they support the public perception and initiatives of hospitals, health systems, vendors, health plans, etc. The result? Communications professionals experienced in healthcare and specifically healthcare technology are in high demand, making the hunt to secure the best resources an increasing challenge.

Finding new talent can be arduous, time intensive and often costly. It’s all about having a strategic approach and leveraging relevant resources to secure the right individual — whether a sales representative, client services professional, and so on and so forth. So, while traditional routes like candidate-search websites (CareerBuilder or Monster) can yield viable contenders, we find that tapping into talent through industry associations, like Public Relations Society of America (PRSA), can sometimes yield better results.

Take this example. The Georgia PRSA Chapter, like many PRSA chapters, works year round to engage PR professionals through various educational and networking events. This engagement also extends to The Public Relations Student Society of America (PRSSA), which is comprised of college students across the country. On a local level, Georgia PRSA engages student members in the southeast at a one-day annual collegiate conference, Real World, giving them access to PR professionals through industry-specific seminars, resume critiquing sessions and networking opportunities. When you throw in University of Georgia’s Grady College of Journalism and Mass Communications career fairs and the like, we end up with a handful of targeted industry events beneficial to companies, like ours, seeking potential up and coming go getters.

With this rapid industry growth, the task of identifying the best available resources won’t let up anytime soon — certainly a good problem to have. And while there is no fail-proof plan to secure the perfect employee, leveraging industry associations and organizations will continue to present another valuable option for finding the next all-star team member.