Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Verizon’

Category: Branding, Marketing Tips

How do companies pick their names?

Posted: Solveig White

Tweet How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms.   Facing the task of creating a company name within the healthcare space? Here are a few [...]

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