Lanyrd: Lanyrd is a social conference directory that allows you to track conferences, speaker information and gather reports on past conference coverage by sorting through presentation slides, videos and podcasts according to conference category. By signing in with your Twitter account, Lanyrd provides you with the most up-to-date information on everything conference related. In the ever changing world of social media networking, Lanyrd helps you discover what is currently trending by displaying who is tweeting what from each conference. Additionally, if you spoke at an event, you can build a speaker portfolio of your presentations.

Past Words of the Week

Enterprise social graph, Visual.ly, Social Strategy 1, Medigram, Instagram, Checkthis, Hall.com, TweetReach, One Billion, ZocDoc, CardMunch, LiveGO, ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

Visual.ly: Visual.ly is a free community that allows you to share infographics and data visualizations without the need of Photoshop or a team of designers. Visual.ly’s capabilities include the ability to create custom infographics using information from various databases, including those from social networks such as Twitter and Facebook. In fact, Visual.ly just launched a service that allows you to plug in data from your Twitter or Facebook account to instantly produce an infographic. Infographics and data visualizations help ease communication methods by simplifying ideas in a clear and concise, yet beautifully depicted manner. As more and more people continue to communicate through infographics and data visualizations, Visual.ly will surely be a trending topic.

Past Words of the Week

Social Strategy 1, Medigram, Instagram, Checkthis, Hall.com, TweetReach, One Billion, ZocDoc, CardMunch, LiveGO, ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

As you probably know by now, we assist clients in developing strategic, sustainable social media campaigns that are meaningful to their target audiences. What you may not know is that before embarking on this project, we perform a full social media assessment because every company is different and not every social media platform is right for you.

To provide advice for effectively launching a social media campaign, we’ve invited John Lynn to discuss insight into his success with social media and the Healthcare Scene Blog Network.

John (or as many of you may know him on Twitter, @techguy) is a leading social media influencer in the healthcare space, managing 14 blogs and a Twitter account with nearly 4,000 followers.

Dodge: What made you decide to begin blogging about healthcare and ultimately launch the Healthcare Scene blog network?

Lynn: Initially I just started with one blog and was really just bored on a weekend. My day job was implementing an EMR in a health and counseling center along with providing top to bottom IT support. I did have the original goals of showing my knowledge of EMR for future jobs and getting to the top of Google for the search term EMR, but otherwise I was just playing around. I saw it as a great way to learn about EMR and to pass that knowledge forward.

A few years later, I heard about the EHR incentive money when it was just “money for EMR software.”  I wrote about it really early and thanks to those posts traffic to my site exploded. I then started posting to the website on average about once a day for the next couple years. Along the way I kept adding websites to the mix and eventually decided to brand the network of healthcare IT websites The Healthcare Scene Blog Network.

Dodge: The Healthcare Scene network, which now includes an impressive 14 blogs, pushes out an enormous amount of relevant, targeted content. What’s your secret for not only staying on top of the most relevant EHR/EMR news, but keeping it fresh?

Lynn: Luckily, I now have 7-10 writers helping me to create content on the network. It would be a real challenge to create content for 14 websites by myself. With that said, I still personally create between 10-15 posts per week.

I do think I’m blessed with some special gifts to be able to create so much content that’s usually fresh and relevant. Not the least of which is a good memory and an ability to connect different stories very quickly.

However, I also believe a number of other things really help me. First, is Twitter is a great resource to find stories when the well of ideas is dry. Do a search for a relevant keyword and you’re bound to find something interesting.  Second, I believe the best writers are the best readers. When I read stories throughout my week, I’ll often come up with a post I want to write. I store those post ideas as draft blog posts on my website. I probably have 200-300 draft ideas sitting there waiting for me to write the rest of the story. Third, I try not to constrain what I write. At the end of the day, I try to create something that provides value to the reader. Once I reach that bar I feel I’ve done my job with that post. Fourth, my domain expertise really helps when writing about EMR and EHR. If I hadn’t actually participated in the grind of multiple EHR implementations, it would be hard to write as much as I do. Fifth, I try to meet and surround myself with smart people at conferences, on social media, etc. I often take kernels of an idea from these smart people and turn it into a post.

Dodge: Adoption of social media by healthcare providers and vendors continues to grow. How do you envision social media evolving for these audiences going forward?

Lynn: My gut reaction is that healthcare providers and vendors will likely take very different approaches to social media. However, one thing every organization needs to understand is that one of social media’s strengths is connecting people. Behind every Twitter account is a person. Behind every visitor to your blog is a person. Behind every like on Facebook is a person. Behind every LinkedIn profile is a person.

For healthcare providers, I’d suggest that they test out the social media waters and see if they like it. While many are likely concerned about patient interactions on social media, they can still interact with other doctors, experts in the field and other people who can support their practice. Start where it’s comfortable and provides real value and expand your use of social media over time.

For vendors, it’s going to be increasingly important to have an online presence. My most important suggestion to vendors is to create an authentic voice. A number of vendors have asked me Healthcare Scene could do their social media for them. While there are certain aspects of social media you could outsource, I think you miss out on a lot of social media value if the company isn’t the main voice of the company. I think the better model is to have a social media expert help your company create a culture of social media use.

Both of these audiences will need to have some social media presence as more and more people look to social media as ways to understand and interact with businesses. You can learn a lot about a business through their social media presence.

Dodge: So, you’ve already grown from one blog to 14; what can your readers look forward to next?

Lynn: I don’t have any big expectations to keep growing the network larger and larger. I’m sure we’ll cautiously add blogs to the network if we can do so in a sustainable way. For example, we’re just launching a new EMR & EHR Asia blog. Instead, the plan is to focus our efforts on making the existing websites more and more useful to those who read them.

I’ve also started a related site called Influential Networks which in some ways is an extension of the Healthcare Scene network. Influential Networks embraces social media and the new world of integrated marketing in a way that’s never been done before in healthcare IT. It will be a lot of fun to see it evolve as new media continues to evolve.

In many ways, I’m still doing what I did when I started. I’m just having a good time doing something I love.

Instagram: Instagram is a mobile app that allows you to apply filters to photos taken on a mobile device. Each photo taken can then be shared with both friends and strangers on various social media networks including Facebook, Twitter, and Tumblr. Instagram was just purchased this week for $1 billion  by Facebook. You may remember that not too long ago, we featured One Billion as a previous Word of the Week; One Billion stood for the number of members that Facebook had just reached. Now that Facebook owns Instagram (which will retain its independence so it can still be utilized by other social media outlets), it renders endless possibilities for all social media users. For instance, Instagram currently displays no ads within the app, however this is sure to change with the Facebook acquisition and could potentially create a profitable field for advertising. Moreover, the acquisition will provide Instagram users with additional features such as the ability to edit previously stored photos with filters. Instagram will most likely be a trending social media topic in the coming months.

Past Words of the Week

Checkthis, Hall.com, TweetReach, One Billion, ZocDoc, CardMunch, LiveGO, ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

TweetReach: TweetReach is a simple tool for obtaining a quick snapshot of the level of exposure for your tweets. By entering any search term, such as a user name, keyword, hashtag or URL, you can get an exact number of people who saw the tweet(s) as well as total impressions. This provides insight into how influential a user is, as well as how actively engaged his or her followers are. In addition to total impressions, the tool lists the user names of all the tweeters who contributed to the spreading of the term, as well as how many impressions each user is responsible for. TweetReach will provide an instant report for the 50 most recent tweets found using a particular search term, and full reports are also available to purchase.

Past Words of the Week

One Billion, ZocDoc, CardMunch, LiveGO, ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

Bashtag: Bashtag is a brand new term, perhaps coined just a few weeks ago in this article from Forbes, that refers to a Twitter hashtag gone awry. The article provides the example of McDonald’s promoting the hashtag #McDStories with the expectation that tweeters would share fond memories of the fast food chain. Instead, tweets turned negative (for example: “These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week”), and McDonald’s quickly backed off from the campaign. Social media is a powerful and important marketing tool for all industries, but this example serves as a reminder to always use caution when executing a campaign online. McDonald’s couldn’t have seen this coming, but others can learn from this and avoid having their own hashtags turn into bashtags.

Past Words of the Week

ZocDoc, CardMunch, LiveGO, ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

LiveGO: LiveGO is a web dashboard that incorporates email, instant messaging and social media in one easy-to-use platform. After connecting LiveGO to your Twitter, Facebook, and Gmail/Yahoo!/AOL email accounts, users can get a combined view of all messages and updates in the dashboard screen, or they can choose each account individually to obtain the full functionality of each tool right there on the site. For each email account, the corresponding instant messaging platform is imported, as well, and then combined into one buddy list with icons distinguishing to which network each contact belongs. LiveGO allows users to engage with their entire social network in one place, instead of keeping several tabs or browser windows open at once.

Past Words of the Week

ifttt, Chaptur, SOPA, Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed at convincing them to purchase illegal or counterfeit goods. Opponents of the bill have a differing opinion about SOPA, claiming it violates the first amendment and will create Internet censorship. There is also the fear that, if made law, it could have a chilling effect on user-generated content. This is such an important issue that several major Internet companies, including Google, Facebook, Twitter, PayPal, Yahoo! and Wikipedia, are planning a coordinated blackout in protest of the bill. They say this will give us “a taste of what we could expect from post-SOPA Internet.” This is quite the controversy, and regardless of what side you take, SOPA is a term we’ll be hearing a lot during 2012.

Past Words of the Week

Social Television, Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

Social Television: Social TV, simply put, is the combination of watching television while simultaneously engaging in conversations via social media. Tweeting or Facebooking about the shows we are watching was a trend on the rise during 2011 and is expected to continue to thrive as we move into 2012. Twitter has already begun to leverage this trend in several ways. The microblogging network teamed up with the new show X Factor to implement live social voting during the show, and they have also published a guide on best practices for integrating TV with social media. We’ve also seen an increase in social check-ins – where a user checks in to watching a TV show, as opposed to arriving at a physical location – thanks to new social TV apps, which have been dubbed “second screen apps.” Other companies are cutting out the middle man completely, including Hulu, which is offering its Hulu Plus service as an iPad app.

Past Words of the Week

Flipboard, Social Commerce, Doximity, Troll, Healia, HealthTECH Live, Revolution Health, Buffer, Twilert, nptech, Taweet, MedicalCavity, DoAT, Turntable.fm, iMedix, Twylah, Masher, Proxlet, Geeje, Google+, SocialVisor, Scribd, Pinterest, Graspr, White hat, Screenr, dushare, MEDgle, PostPost, Deals, SPOT Healthcare, Evernote, dlvr.it, Bounce, iTriage, popurls, Trunk.ly, Dropbox, Storify, Newsvine, Layers, Thsrs, #tagdef, Check-in, MDJunction, Blekko, Healthline, Spindex, Vanilla, Twingr, Tweetbeat, Social Media Policy, infoMedMD, Health Care 3.0, Groupon, icyou, #MDchat, Quality 101, MedlinePlus, HITSphere, URL X-ray, Mashup, Blog Talk Radio, TweetedRanks, Ping.fm, Digsby, Qik, Posterous, Ning, API, Lifecasting, Crowdsourcing, Meme, Social bookmarking, Trackback, Twitter Grader, Authority, TweetBeep, Compete, Astroturfing, WEGO Health, BackTweets, PDR.net, socialmention, Twazzup, Health Exchange, Health Tweeder, DIDGET, Thoora, Google Buzz, bit.ly, E-patient, Alltop, mHealth, Augmented reality, OpenID, ROI, #hcsm, Medpedia, Almost.at, Hashtag, FollowFriday, Beta, Microblogging, Sidewiki, Meta tags

Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the RBI, are loathed by sabermetricians because, although they don’t necessarily paint an accurate picture of a player’s skill, they are considered to be very important metrics during player evaluation.

Sabermetrics burst into the mainstream with the publication of Michael Lewis’ Moneyball. This book tells the story of Billy Beane, general manager of the Oakland Athletics, and how he put together a winning baseball team on a shoestring budget by embracing certain advanced statistics. By determining which player traits were undervalued by the market and creatively acquiring players who excelled in those areas, Beane’s A’s were able to compete with teams whose payrolls were three or four times higher.

Sometimes with social media, we tend to overvalue certain statistics, such as the total follower count on Twitter. This is understandable, as everyone wants to have the highest number of followers possible. Not only does this look nice, but it means we’re reaching a large audience. But if Billy Beane were a healthcare marketer, he’d probably compare the total follower count with a baseball player’s batting average. For starters, these two stats are generally listed first, and thus are thought of very highly when evaluating the player or the Twitter handle that precedes them. But neither tells the whole story. A player’s batting average fails to take into account his ability to get on base using other methods (such as drawing walks), it doesn’t measure how many bases the player gains with each hit (a singles hitter can’t be as valuable as a guy who hits a lot of doubles, triples and homers with the same batting average, can he?), and it doesn’t consider how many times the player reached base when an out should have been made but an error wasn’t charged.

Like batting average, a total follower count on Twitter doesn’t tell the whole story. Here are some tips for evaluating a Twitter account by looking past the number of followers it has:

• Look at the quality of your followers: While it would be nice to have 1,000 followers, what good would it do if 950 of those followers aren’t relevant to your business? Many people follow others in order to boost their own count. Take the time to scroll through your list of followers and see how many of them are your customers, prospects, competitors or industry influencers. If your content is not only solid, but is also being read by the right people, your follower total will continue to grow organically, and you will see more benefits in the long run.
• Measure follower engagement: Twitter is unique in that it can be a venue for either one-way or two-way communication. Unless you are a celebrity whose followers are only interested in the details of your daily life, odds are you want to start some conversations via Twitter. Check out how many times per week your account is either mentioned or retweeted. If you have 50 followers and get 10 mentions each week, isn’t that better than having 500 followers and getting the same level of engagement?
• Keep track of your clickthroughs: This goes hand-in-hand with tracking your follower engagement. When you post links, be sure to use a service such as bit.ly or ow.ly that will measure clickthroughs for each link that you generate. If you tweet one article a day that is relevant to all 50 of your followers and average 20 clickthroughs a week, your business will benefit much more than if you tweet 5 articles a day to 500 followers, but still see the same results.

When evaluating your social media presence, be sure to look past the surface. It may take a little extra work, but applying the methods of sabermetrics to your Twitter account can yield some pleasant results.