Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Twitter’

Category: Social Media, Word of the Week

Word of the Week: LiveGO

Posted: Word of the Week

Tweet LiveGO: LiveGO is a web dashboard that incorporates email, instant messaging and social media in one easy-to-use platform. After connecting LiveGO to your Twitter, Facebook, and Gmail/Yahoo!/AOL email accounts, users can get a combined view of all messages and updates in the dashboard screen, or they can choose each account individually to obtain the [...]

Category: Social Media, Word of the Week

Word of the Week: SOPA

Posted: Word of the Week

Tweet SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed [...]

Category: Social Media, Word of the Week

Word of the Week: Social Television

Posted: admin

Tweet Social Television: Social TV, simply put, is the combination of watching television while simultaneously engaging in conversations via social media. Tweeting or Facebooking about the shows we are watching was a trend on the rise during 2011 and is expected to continue to thrive as we move into 2012. Twitter has already begun to [...]

Category: Marketing Communications, Marketing Tips, Social Media

Using “Advanced Metrics” to Evaluate Social Media

Posted: Lawrence Hahn

Tweet Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the [...]

Category: Social Media, Word of the Week

Word of the Week: Buffer

Posted: admin

Tweet Buffer: Buffer is a Web-based Twitter app that combines all Twitter conveniences into one easy-to-use platform. Buffer’s primary feature is the ability to backlog tweets, so that users don’t inundate their followers with multiple tweets back to back. The scheduling is completely customizable, and as long as there are tweets in the buffer, your [...]

Category: Social Media, Word of the Week

Word of the Week: Twilert

Posted: Word of the Week

Tweet Twilert: If you’re trying to keep up with how your company or brand is being discussed on Twitter, then Twilert is the perfect tool for you. After creating a free account, which can be done through your existing Twitter account or through Gmail, simply choose any search terms that you want to follow to [...]

Category: Social Media

Word of the Week: Taweet

Posted: Word of the Week

Tweet Taweet: For the tweeter who likes to plan ahead, Taweet is a cool Twitter platform that allows users to post future events. Once you have linked up Taweet with your Twitter account, simply enter a description of the event or activity in which you’ll be participating and choose the time and the date. This [...]

Category: Social Media, Word of the Week

Word of the Week: Twylah

Posted: Word of the Week

Tweet Twylah: Twylah is a unique tool that allows users to turn their Twitter feeds into personalized websites. By simply creating categories based on topics that you frequently tweet about, a visually-appealing, easy-to-read page is created. Any tweet that you send out containing these keywords is automatically added to the appropriate section of the site. [...]

Category: Social Media

Retweet With Care

Posted: Megan Etling

Tweet In the days following the assassination of Osama bin Laden, you might have checked your Facebook Newsfeed and Twitter home page to see many of your friends posting the following quote by Martin Luther King, Jr.: “I will mourn the loss of thousands of precious lives, but I will not rejoice in the death [...]

Category: Healthcare Communications, Marketing Communications, Public Relations, Social Media

Social Media: Going Pro

Posted: Leslie Kirk

Tweet For the sake of argument, we’re all going to pretend everyone reading this has passed social media 101 – you’re on Twitter, you’re on Facebook, and you’ve achieved 100% completion on your LinkedIn profile. If you haven’t, no worries. Read this, this and this. Then come back. We’ll wait… Great! Now, let’s move on [...]

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