Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Trademark’

Category: HIMSS

Where are the trademark police at HIMSS?

Posted: Brad Dodge

Tweet Here are five unique ways that the Apple® iPad® trademark is being displayed at HIMSS11. Which company did their homework and got it right?

Category: Branding, Healthcare Communications, Healthcare Marketing, Marketing Tips

What’s in a name?

Posted: Chowning Johnson

Tweet Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category. Further adding to the complexity of this process, estimates show that [...]

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