Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Technology’

Category: Social Media, Technology, Webinar

Webinar: mBrace: How Quickly Are Doctors Adopting New Technologies?

Posted: Brad Dodge

Tweet Join us for a free webinar on Tuesday, December 13 at 1 p.m. EST, with Pamela Moore of UBM Medica US for a discussion on how physicians are embracing mobile technology, social networks and the web in general. We will also examine how medical media brands are using social networks to drive traffic and [...]

Category: Marketing Communications, Technology

Steve Jobs: Add marketing communications to the list of industries he influenced

Posted: Jill Gardner

Tweet It’s rare to mark the passing of an individual who substantially alters the course of human existence. But that’s just what we’re doing this week as we bid goodbye to Apple Inc. co-founder Steve Jobs. Perhaps his inventions don’t quite stack up against penicillin or the wheel, but they nevertheless have significantly changed the [...]

Category: Social Media, Technology

Word of the Week: nptech

Posted: Word of the Week

Tweet nptech: nptech is a shorthand term for non-profit technology. This is information and communication technologies created specifically for the non-profit sector to assist with campaigns that don’t have access to a large amount of funding. Nongovernmental organizations use nptech, in addition to proprietary and open-source software and free online social media tools, in order [...]

Category: Marketing Tips, Social Media, Technology, Web sites

Future Implications of Google+: What You Need to Know Now and for the Future

Posted: Leslie Kirk

Tweet Once again something is exciting and new! Is Google+ just a fad, or does it truly have the potential to be a leading social media platform? What are the benefits to healthcare? From a PR, media relations and marketing perspective, what should you know? How should you get involved? Should you even get involved? [...]

Category: Technology, Word of the Week

Word of the Week: DoAT

Posted: Word of the Week

Tweet DoAT: DoAT (pronounced DOO-at) is a unique search tool for the iPhone. After downloading the free app, users can use DoAT to search any topic they can think of, and DoAT will find all the most relevant results throughout other mobile applications. But users don’t have to download each additional app in order to [...]

Category: Social Media, Technology

Word of the Week: Turntable.fm

Posted: Word of the Week

Tweet Turntable.fm: For fans of Pandora who want to have a more active role in the music they are hearing, Turntable.fm is a unique, social music experience. Upon visiting the site and logging in through Facebook, users are given a list of rooms to join in order to begin listening to music. These rooms are [...]

Category: Marketing Communications, Marketing Tips, Social Media

Social Media – Is it effective for B2B marketing?

Posted: Elisabeth Deckon

Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]

Category: Healthcare Communications, Marketing Communications

12 Words You Can Never Say in the Office

Posted: Nicole Hopkins

Tweet As technology evolves daily, it seems that the jargon used to reference the industry changes just as frequently too. You probably don’t hear people around the office referencing dial-up Internet, beepers or floppy discs, since they have all been replaced by terms such as DSL, iPhone and flash drives. Business Week has put together [...]

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