Tweet API: API (application programming interface) is an interface that allows one software application to interact with another. In social media, the API is what allows sites like Twitter to be used through desktop applications such as TweetDeck or mobile applications like UberTwitter. Shared APIs also allows users’ Twitter updates to display on their Facebook [...]
Tweet Your most important audience is your employees…are you paying attention? Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right? Wrong. In the new [...]
Tweet Last month Twitter unveiled its latest feature – lists. This new feature provides a way to organize the people you are following and a way to find new accounts on Twitter – including people that may be experts in a certain subject or interested in the same hobby as you. The idea for lists [...]
Tweet Hashtag – This is a short word or phrase prefixed by a hash mark (#) in Twitter or other micro-blogging services. Users leverage hashtags to provide context and metadata to tweets, and to create groups so that other micro-bloggers can easily access tweets on the same subject. On Twitter, any term that includes a [...]
Tweet #FollowFriday (#ff) – Every Friday, tweeters include this Twitter meme in a post that suggests other Twitter accounts for people to follow. Tweeters recommend that their followers monitor these accounts because they provide valuable information or are interesting members of the Twitter universe. This weekly event is a great way for Twitters to earn [...]
Tweet Twitter is rapidly becoming an everyday tool for all businesses, including healthcare IT companies. As this social network becomes more entrenched in the marketing and PR world, people need to understand ways to successfully use Twitter to promote their company or brand. After finding ways to attract fellow Tweeters to follow an account, people [...]
Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]
Tweet Microblogging – A form of blogging which only allows the author to post short, text-message style entries. Often these short posts link to a longer article, picture or multimedia site which expands on the post. Currently, Twitter is the preeminent site for microblogging, but other sites such as Tumblr, Plurk and Jaiku also provide [...]
Tweet The use of social media and networking sites has blurred the line between employees’ personal and professional lives in unprecedented ways. Work history is displayed prominently on LinkedIn profiles. Twitter encourages users to share nuggets throughout their day, whether they are at work or at play. Facebook provides a forum for dialog, discussing – [...]
Tweet “What are you doing?” You’re ready to tell the world…but who will listen? After joining Twitter, I was able to quickly identify a number of colleagues, publications, associations and industry thought leaders to follow. But getting my own followers was a bit more challenging. Kevin Rose, who was once the second most followed person [...]