Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘SEO’

Category: Word of the Week

Word of the Week: Blekko

Posted: Word of the Week

Tweet Blekko: Blekko is a unique search engine that allows the user to customize his/her search based on filters called “slashtags,” which are entered using the forward slash on the keyboard (/). This can be as simple as adding /date to your search to sort your results by date, or you can narrow your search [...]

Category: New Media, Search Engine Optimization, Social Media, Word of the Week

Word of the Week: Trackback

Posted: Word of the Week

Tweet Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks [...]

Category: Word of the Week

Word of the Week: Meta Tags

Posted: Word of the Week

Tweet Meta Tags – Keywords and descriptions that are included in the coding of Web pages and serve as content indicators for Web crawlers. In the 1990s, search engines used meta tags to rank pages, and marketers would use these keywords and phrases to improve the search engine optimization (SEO) of Web pages. Today, meta [...]

Category: Branding, Marketing Communications, Search Engine Optimization, Web sites

Introducing Bing: A new way to google

Posted: Jennifer Jennings

Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]

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