Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Search Engine’

Category: Word of the Week

Word of the Week: Chaptur

Posted: Word of the Week

Tweet Chaptur: Chaptur is a simple, easy-to-use real-time search engine for staying up on the latest breaking news or simply following a news outlet. From the front page, all a user needs to do is type in his/her search term, and instantly real-time results appear that have been instantly indexed from Twitter, Facebook, YouTube, RSS [...]

Category: Word of the Week

Word of the Week: Blekko

Posted: Word of the Week

Tweet Blekko: Blekko is a unique search engine that allows the user to customize his/her search based on filters called “slashtags,” which are entered using the forward slash on the keyboard (/). This can be as simple as adding /date to your search to sort your results by date, or you can narrow your search [...]

Category: Media Relations, Public Relations

Back to basics: meat and potato press releases

Posted: Chowning Johnson

Tweet In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this [...]

Category: Advertising, Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations, Search Engine Optimization, Social Media, Web sites

The next step in the Internet – Web 3.0

Posted: Victor Alvarez

Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]

Category: Branding, Marketing Communications, Search Engine Optimization, Web sites

Introducing Bing: A new way to google

Posted: Jennifer Jennings

Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]

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