Tweet White hat: In the world of search engine optimization (SEO), there are ways to improve your ranking through sound planning and strategy, but there are also more nefarious ways of gaining an SEO advantage. The former is known as white hat SEO, while the latter is known as black hat. With white hat SEO, [...]
Tweet Meta Tags – Keywords and descriptions that are included in the coding of Web pages and serve as content indicators for Web crawlers. In the 1990s, search engines used meta tags to rank pages, and marketers would use these keywords and phrases to improve the search engine optimization (SEO) of Web pages. Today, meta [...]
Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]