Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Public Relations’

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Brad Dodge reflects on how integrated healthcare campaigns have changed in the past 10 years

Posted: Nicole Hopkins

Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]

Category: Healthcare Communications, Healthcare Writing, Media Relations, Public Relations

Jack Beaudoin, MedTech Media, discusses changes to healthcare publishing industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Public Relations

Public Relations program correlates to sales and business development momentum for Halfpenny Technologies

Posted: Elizabeth Glaser

Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]

Category: Healthcare Communications, Media Relations, Public Relations

Tim Kelly discusses importance of media relations for Dialog Medical

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Tim Kelly is vice president of Dialog Medical, a division of Standard Register Healthcare. Dialog Medical has been a Dodge Communications client [...]

Category: Media, Media Relations, Messaging, Public Relations

Tip to spokespersons: Never say “only” and “dead” in the same sentence

Posted: Brad Dodge

Tweet My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I certainly don’t envy the jobs of the crisis spokespersons–governors and mayors, police and fire personnel, disaster response organizations and others. Spokespersons have a very important responsibility updating citizens [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations

Chowning Johnson comments on how Dodge Communications is shaping the healthcare industry through strategic communications campaigns

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications account director is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Chowning Johnson is an account director at Dodge Communications. She has been at Dodge for five years. Click on the picture [...]

Category: Healthcare Communications, Uncategorized

Jennifer Kuesel discusses how NextGen Healthcare achieves healthcare industry goals through an integrated communications partnership

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]

Category: Marketing Communications, Media Relations, Messaging, Public Relations

Path to implosion: Heading to the podium without a solid messaging strategy and platform

Posted: Brad Dodge

Tweet I’ve been watching the coverage of the interviews with former Senate candidate Christine O’Donnell this week with great curiosity and amazement. The buzz started when she walked out of the interview with CNN’s Piers Morgan when—apparently—she’d had enough of his questions that weren’t what she wanted to talk about. After that, Morgan talked with [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

Category: Advertising, Healthcare Communications, Public Relations

Bracing the PR Storms

Posted: Lia Conrad

Tweet Over the past few weeks, much of the country has been directly or indirectly affected by the tornadoes that have torn through cities such as Tuscaloosa, Ala., and Joplin, Mo. Towns have been devastated by the damage, and the storms have left many residents with nothing. Though no one can be fully prepared for the magnitude [...]

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