Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘New Media’

Category: Social Media

Expanding your Twitterverse

Posted: Brian Parrish

Tweet “What are you doing?” You’re ready to tell the world…but who will listen? After joining Twitter, I was able to quickly identify a number of colleagues, publications, associations and industry thought leaders to follow. But getting my own followers was a bit more challenging. Kevin Rose, who was once the second most followed person [...]

Category: Healthcare Marketing, Marketing Communications, Marketing Tips, Social Media

If Dell’s making money off Twitter, why can’t I?

Posted: Jennifer Jennings

Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]

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