Tweet Last month Twitter unveiled its latest feature – lists. This new feature provides a way to organize the people you are following and a way to find new accounts on Twitter – including people that may be experts in a certain subject or interested in the same hobby as you. The idea for lists [...]
Tweet Hashtag – This is a short word or phrase prefixed by a hash mark (#) in Twitter or other micro-blogging services. Users leverage hashtags to provide context and metadata to tweets, and to create groups so that other micro-bloggers can easily access tweets on the same subject. On Twitter, any term that includes a [...]
Tweet Twitter is rapidly becoming an everyday tool for all businesses, including healthcare IT companies. As this social network becomes more entrenched in the marketing and PR world, people need to understand ways to successfully use Twitter to promote their company or brand. After finding ways to attract fellow Tweeters to follow an account, people [...]
Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]
Tweet Microblogging – A form of blogging which only allows the author to post short, text-message style entries. Often these short posts link to a longer article, picture or multimedia site which expands on the post. Currently, Twitter is the preeminent site for microblogging, but other sites such as Tumblr, Plurk and Jaiku also provide [...]
Tweet As technology evolves daily, it seems that the jargon used to reference the industry changes just as frequently too. You probably don’t hear people around the office referencing dial-up Internet, beepers or floppy discs, since they have all been replaced by terms such as DSL, iPhone and flash drives. Business Week has put together [...]
Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for [...]
Tweet Feel like you’re the only one NOT using Twitter? Well, you might eventually be right! According to comScore’s recently released numbers, worldwide visitors to Twitter.com increased 95 percent in the month of March 2009 from 9.8 million to 19.1 million, making it the fastest-growing site last month. Of this, U.S. visitors represented 9.3 million [...]
Tweet Social media is the hot topic right now, and with all of the Twitter and Facebook buzz that is currently going on, it is easy to get confused about which sites you and/or your company should join. This YouTube video explains what social media is all about – in terms of ice cream – [...]