Tweet Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]
Tweet My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I certainly don’t envy the jobs of the crisis spokespersons–governors and mayors, police and fire personnel, disaster response organizations and others. Spokespersons have a very important responsibility updating citizens [...]
Tweet I’ve been watching the coverage of the interviews with former Senate candidate Christine O’Donnell this week with great curiosity and amazement. The buzz started when she walked out of the interview with CNN’s Piers Morgan when—apparently—she’d had enough of his questions that weren’t what she wanted to talk about. After that, Morgan talked with [...]
Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]
Tweet We enjoyed traveling to the Moscone Center in San Francisco this week to attend the AHIP Institute 2011. There was a good deal of positive energy at the show and we enjoyed visiting with our clients, partners and friends. And if you weren’t able to attend, you missed a couple of magnificent days of [...]
Tweet During a recent visit to my neighborhood burrito bar, I was struck by a minor change at the cash register. Instead of the usual glass tip jar, employees had purchased a (clean) red plastic gas can, cut a big hole in the side and adorned it with a “gas money for the crew” sign. [...]
Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet I’ve been reflecting on Michael Jackson amid the deluge of media coverage that started last Thursday. I’ve talked about his life with my colleagues—many of whom weren’t even born when Michael hit stride. So, my version of the Michael Jackson brand represents a sum of experiences that spans nearly 40 years, and includes the [...]
Tweet News reporters use a technique called the inverted pyramid when writing news stories. The essence is this: write the most important stuff first because the editors may lop off some portion of the bottom of the story if it doesn’t fit. This translates into good advice for salespeople selling technology to the healthcare market. [...]