Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]
Tweet Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have clients willing to speak on your behalf gives your product third-party credibility and often puts it ahead of competitive products. We’ve included five [...]
Tweet Thank you to everyone who attended last week’s webinar, Incorporating virtual conferences into your strategic marketing efforts. The event, featuring Danielle Hartley, VP, Associate Publisher – MedTech Publishing, was successful and supplied attendees with a better understanding of virtual conferences, how these online venues are rapidly expanding and how to utilize these events for [...]
Tweet No matter what side of the healthcare debate you’re on, keeping up to date on the constant activity surrounding the proposed reform is an overwhelming task. With a topic as complex and significant as this one, even healthcare professionals are challenged to effectively navigate this sea of media coverage and stay abreast of the [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet Alden Solovy, executive editor of Hospitals & Health Networks and associate publisher for the Journals of the American Hospital Association, shares his thoughts on the power of inspirational stories and the connections that can be made through letters. Connection. Understanding. Celebration. Health care workers—slogging through the necessary, rewarding but difficult work of quality and [...]
Tweet As we mentioned in a previous post, Dodge Communications sponsored a panel-based webinar focused on social media and its impact on our industry. Thanks to everyone who attended yesterday’s webinar: Healthcare editors weigh in on social media. The event went well, and we were honored to have five of the industry’s leading editors involved [...]
Tweet I asked Bob Mitchell, managing editor of ADVANCE for Health Information Executives, to share his thoughts on the state of the industry from a publication’s point of view. Here’s what he had to say: Times are tough everywhere. And, while I’m not standing in a soup kitchen line, I’m horribly saddened by the way [...]