Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Media Relations’

Category: Healthcare Communications, Healthcare Writing, Media Relations, Public Relations

Jack Beaudoin, MedTech Media, discusses changes to healthcare publishing industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]

Category: Healthcare Communications, Media Relations, Public Relations

Tim Kelly discusses importance of media relations for Dialog Medical

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Tim Kelly is vice president of Dialog Medical, a division of Standard Register Healthcare. Dialog Medical has been a Dodge Communications client [...]

Category: Media, Media Relations, Messaging, Public Relations

Tip to spokespersons: Never say “only” and “dead” in the same sentence

Posted: Brad Dodge

Tweet My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I certainly don’t envy the jobs of the crisis spokespersons–governors and mayors, police and fire personnel, disaster response organizations and others. Spokespersons have a very important responsibility updating citizens [...]

Category: Healthcare Communications, Uncategorized

Jennifer Kuesel discusses how NextGen Healthcare achieves healthcare industry goals through an integrated communications partnership

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]

Category: Marketing Communications, Media Relations, Messaging, Public Relations

Path to implosion: Heading to the podium without a solid messaging strategy and platform

Posted: Brad Dodge

Tweet I’ve been watching the coverage of the interviews with former Senate candidate Christine O’Donnell this week with great curiosity and amazement. The buzz started when she walked out of the interview with CNN’s Piers Morgan when—apparently—she’d had enough of his questions that weren’t what she wanted to talk about. After that, Morgan talked with [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

Category: Healthcare Communications, Healthcare Marketing, Media Relations, Public Relations

Mark Hagland, Healthcare Informatics, discusses future of healthcare IT communication and insights about working with Dodge

Posted: Brad Dodge

Tweet Dodge Communications will celebrate its 10th anniversary on Oct. 11, 2011. To help celebrate the anniversary and share our successes, we’ve interviewed some employees, clients and respected members of the media to discuss their experiences with Dodge over the years. Each Tuesday, for ten weeks, we’ll post one of the interviews for you to [...]

Category: Healthcare Communications, Media, Media Relations, Public Relations, Web sites

A day in the life of a healthcare news story

Posted: Cathi Hilpert

Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]

Category: Guest Blog, Healthcare Marketing, Media, Public Relations

Guest post: Letters to the editor do matter

Posted: Brad Dodge

Tweet Alden Solovy, executive editor of Hospitals & Health Networks and associate publisher for the Journals of the American Hospital Association, shares his thoughts on the power of inspirational stories and the connections that can be made through letters. Connection. Understanding. Celebration. Health care workers—slogging through the necessary, rewarding but difficult work of quality and [...]

Category: Healthcare Communications, Media Relations, Social Media, Webinar

Social media webinar recording available

Posted: Brad Dodge

Tweet As we mentioned in a previous post, Dodge Communications sponsored a panel-based webinar focused on social media and its impact on our industry. Thanks to everyone who attended yesterday’s webinar: Healthcare editors weigh in on social media. The event went well, and we were honored to have five of the industry’s leading editors involved [...]

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