Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]
Tweet When it comes to the business of business cards, first impressions are everything. Much like a handshake, your business card creates an immediate and subconscious impression. Handing over a flimsy business card is just like extending a limp handshake–and no one likes a limp handshake! Budget to be recognized In the business world, there [...]
Tweet During a recent visit to my neighborhood burrito bar, I was struck by a minor change at the cash register. Instead of the usual glass tip jar, employees had purchased a (clean) red plastic gas can, cut a big hole in the side and adorned it with a “gas money for the crew” sign. [...]
Tweet Studies show up to 65 percent of the population are visual learners, and this doesn’t change as we graduate college and step out of the classroom. Images can help your organization communicate a message clearly and quickly, but only if you use them correctly. A few mistakes: 1.) Misleading your audience. A complex idea [...]
Tweet “e-Patient Dave” deBronkart was diagnosed in January 2007 with Stage IV, Grade 4 renal cell carcinoma (kidney cancer) at a very late stage. His median survival time at diagnosis was just 24 weeks; with tumors in both lungs, several bones, and muscle tissue. He received treatment at Boston’s Beth Israel Deaconess Medical Center: his [...]
Tweet Do great creative ideas = great response? Well, it definitely helps. But if the call-to-action is weak, your chances of prospects knocking your door down are slim. Too often we get caught up in the clever folds of a direct mail piece, the brilliant flash animation of a web banner, the tedious styling of a [...]
Tweet Many believe that traditional marketing materials are somewhat antiquated in the new Web world. While the Web has taken over increasingly important visibility roles, marketing materials still play an important part in communicating the features and benefits of a medical device company’s products as well as its corporate vision in its core sector. Next [...]
Tweet A few weeks ago, I wrote about one of my healthcare IT life lessons that happened while I was eating breakfast one day in 1985 at the Parkway Diner in Worcester, Massachusetts. There’s nothing more important to a salesperson in the healthcare industry than understanding the importance of a sold value proposition. During this [...]
Tweet How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms. Facing the task of creating a company name within the healthcare space? Here are a few [...]
Tweet If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word “waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and [...]