Tweet It’s rare to mark the passing of an individual who substantially alters the course of human existence. But that’s just what we’re doing this week as we bid goodbye to Apple Inc. co-founder Steve Jobs. Perhaps his inventions don’t quite stack up against penicillin or the wheel, but they nevertheless have significantly changed the [...]
Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications account director is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Chowning Johnson is an account director at Dodge Communications. She has been at Dodge for five years. Click on the picture [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]
Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]
Tweet Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a [...]
Tweet Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features: The ability to [...]
Tweet Thank you to everyone who attended last week’s webinar, Incorporating virtual conferences into your strategic marketing efforts. The event, featuring Danielle Hartley, VP, Associate Publisher – MedTech Publishing, was successful and supplied attendees with a better understanding of virtual conferences, how these online venues are rapidly expanding and how to utilize these events for [...]
Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]
Tweet I’ve been reflecting on Michael Jackson amid the deluge of media coverage that started last Thursday. I’ve talked about his life with my colleagues—many of whom weren’t even born when Michael hit stride. So, my version of the Michael Jackson brand represents a sum of experiences that spans nearly 40 years, and includes the [...]