Tweet CardMunch: If you find that your business card collection is getting unmanageable and you can’t find contact information for the one person you need to call, the CardMunch app from LinkedIn is the perfect solution. This is a free app for iPhone users that allows you to simply take a picture of any business [...]
Tweet For the sake of argument, we’re all going to pretend everyone reading this has passed social media 101 – you’re on Twitter, you’re on Facebook, and you’ve achieved 100% completion on your LinkedIn profile. If you haven’t, no worries. Read this, this and this. Then come back. We’ll wait… Great! Now, let’s move on [...]
Tweet This blog by John Smith originally appeared on MassDevice.com Business communications is in the midst of a radical transformation through the rapid emergence of social media — from self-publishing on blogs to instant communication on Twitter and networks like LinkedIn and Facebook. If managed correctly, social media can be harnessed as a powerful tool [...]
Tweet If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word “waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and [...]
Tweet Digsby: For the social media enthusiast who is feeling spread too thin, Digsby is the perfect tool for integration. With one free account and a quick software download, Digsby users can combine all of their IM buddies from AIM, G-chat, MSN, etc. into one buddy list; manage multiple e-mail accounts from Gmail, AOL and [...]
Tweet Your most important audience is your employees…are you paying attention? Your company is jumping on the social media bandwagon. You are pushing messages out on Facebook, Twitter, Linkedin, online blogs and even having your CEO checking in on Foursquare. All of your PR and Marketing 2.0 efforts are covered, right? Wrong. In the new [...]
Tweet While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be [...]
Tweet That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics [...]
Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]
Tweet The use of social media and networking sites has blurred the line between employees’ personal and professional lives in unprecedented ways. Work history is displayed prominently on LinkedIn profiles. Twitter encourages users to share nuggets throughout their day, whether they are at work or at play. Facebook provides a forum for dialog, discussing – [...]