Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Interoperability’

Category: Accountable Care Organizations, Healthcare Information Exchange (HIE), HIMSS, Interoperability

Vendor collaboration is key to improving healthcare IT infrastructure issues

Posted: Brad Dodge

Tweet In the latest installment of our HIMSS12 blog series, John Tempesco of ICA is interviewed. John serves as chief marketing officer, is an ACHE and Life Management Institute Fellow, and has 34 years of healthcare experience. To view earlier installments please click here. Dodge: What do you expect will be the theme of conversations [...]

Category: HITECH Act

“Rapping” up meaningful use

Posted: Jennifer Jennings

Tweet Two years ago, many of us in healthcare IT were wowed by the creativity found in Ross Martin’s three part “interoperetta.” The video summed up the complexities of the Health Information Technology for Economic and Clinical Health (HITECH) Act in just under four minutes through the lyrical mastermix. Check out our blog post “Singing [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Public Relations

Marketing a car as “safe” can only work if the market knows what a car IS

Posted: Brad Dodge

Tweet Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect [...]

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Tweet Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started: Healthcare Information and Management Systems [...]

Category: Guest Blog, Healthcare Reform, Interoperability, Media, Vendors

Guest post: Looking inside health care—the reform that’s already underway now

Posted: Brad Dodge

Tweet Mark Hagland is a nationally recognized health care journalist, public speaker, and author. More information about him and about his work can be found at www.markhagland.org. In the following entry, he shares a few thoughts about the health care reform that is already happening in America. With all the heat surrounding the national health [...]

Category: HITECH Act, Interoperability

Singing the praises of the HITECH Act

Posted: Jennifer Jennings

Tweet In case you have yet to see Ross Martin’s brilliantly creative YouTube video explaining “everything you need to know about the Health Information Technology for Clinical and Economic Recovery (HITECH) Act in under four minutes” it’s a definitive must-see. Should you not learn anything new, it’s at least entertaining! Check out HITECH: An Interoperetta [...]

Category: Interoperability, Vendors

Health interoperability and intelligence exposed

Posted: Brian Parrish

Tweet Dr. Joel Diamond, CMO for Dodge client dbMotion, provides some interesting insight into the world of interoperability on his blog. Utilizing dbMotion technology, the University of Pittsburgh Medical Center (UPMC) recently completed the initial phase of its extensive interoperability initiative. As a practicing physician within the UPMC network, Dr. Diamond provides an interesting perspective [...]

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