Tweet Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect [...]
Tweet As technology evolves daily, it seems that the jargon used to reference the industry changes just as frequently too. You probably don’t hear people around the office referencing dial-up Internet, beepers or floppy discs, since they have all been replaced by terms such as DSL, iPhone and flash drives. Business Week has put together [...]
Tweet Sidewiki – Google’s latest plug-in which allows Web site visitors to add commentary and notes to any Web page with this feature enabled. Although these comments are largely uncontrolled and unmonitored, Google has built in a few features help users and Webmasters, including: More relevant comments are brought to the top of the page, [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet When it comes to advertising, healthcare marketers have numerous options for spending their ad dollars, from print venues and banner ads to moving billboards and pay-per-click promotions. Ever wonder where the future is headed? Despite numerous predictions that print media is dying and will be replaced by the Web, the future is hardly that [...]
Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]
Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]
Tweet Susan Carr, editor and associate publisher of Patient Safety & Quality Healthcare, takes some time to describe the new, active, public role she now plays with readers. It’s no longer possible to sit quietly on the sidelines. My role as editor of a magazine comprised of articles written by experts is consistent with my [...]