Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘HIT’

Category: Guest Blog, HIMSS

HIStalk: rising above the online “noise”

Posted: Leslie Kirk

Tweet HIMSS is only a week away, and everyone is on information overload. More emails, more meetings, more news. So, how do you prioritize what you read and what you skip? HIStalk has been around since 2003 and remains one of the premier online resources for healthcare technology news as well as one of the [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Tweet Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry. Nobody in healthcare uses it. To the [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Marketing Tips

What’s in a name?

Posted: Chowning Johnson

Tweet Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category. Further adding to the complexity of this process, estimates show that [...]

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