Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘HIMSS’

Category: Entrepreneurship, Social Media

New Year, New Resolutions

Posted: Jennifer Jennings

Tweet 2012 is here! And that can only mean one thing—time for resolutions. Aside from resolving to become better-looking, healthier, richer and more successful over the next 12 months—while also knocking off a few bucket-list items—January is also a good time to focus on goals for your professional growth. 1. Become more familiar with the [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Brad Dodge reflects on how integrated healthcare campaigns have changed in the past 10 years

Posted: Nicole Hopkins

Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]

Category: Healthcare Marketing, HIMSS

Attracting traffic to your trade show booth to increase lead generation

Posted: Jeff Nessler

Tweet I just returned to my office in Atlanta after spending some time this week in sunny Orlando for the Annual HIMSS Conference. Ok, I was on the show floor inside the Orange County Convention Center for eight hours, but the weather outside was absolutely perfect! While sitting in meetings with clients, ad reps and [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, HIMSS, Marketing Communications, Public Relations

Did you make the HIMSS best and worst list?

Posted: Brad Dodge

Tweet One of the most challenging elements of marketing communications is that it can be VERY subjective. When vendors are considering their investment to exhibit at a conference like HIMSS11, how important is it to have a brand new booth? Sure, it’s cool, but also expensive. Does the incremental investment bring in a commensurate number [...]

Category: HIMSS

Where are the trademark police at HIMSS?

Posted: Brad Dodge

Tweet Here are five unique ways that the Apple® iPad® trademark is being displayed at HIMSS11. Which company did their homework and got it right?

Category: Electronic Health Records, HIMSS, Word of the Week

Word of the Week: Quality 101

Posted: Word of the Week

Tweet Quality 101: Quality 101 is a new site developed by the HIMSS Patient Safety & Quality Outcomes Committee to help healthcare vendors and providers understand the details of quality measurement and improvement as it relates to EHRs and meaningful use incentives. The site is divided into several sections, such as The Basics, Key Industry [...]

Category: Healthcare Reform, HIMSS

National Health IT Week

Posted: Lawrence Hahn

Tweet The Fifth Annual National Health IT Week is being held June 14 -18, 2010 in Washington, DC. Join us for this collaborative forum where public and private healthcare constituents will work in partnership to educate industry and policy stakeholders on the value of health IT for the US healthcare system. Now, with the enactment [...]

Category: HIMSS

Our guide to Atlanta’s best

Posted: Brad Dodge

Tweet Planning to attend HIMSS10 in Atlanta, March 1–4? If you’re new to the area, check out the Dodge Communications Guide to Atlanta’s Best installments on the Healthcare IT News Destination HIMSS10 blog. Current posts include suggestions for tourist attractions to visit in your pre- or post-conference free time, and a guide to where you [...]

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Tweet Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started: Healthcare Information and Management Systems [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Tweet Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry. Nobody in healthcare uses it. To the [...]

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