Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]
Tweet MDJunction: In the world of health-related social networks, MDJunction has carved its own niche with its more than 700 support groups, each focusing on one particular health issue. Users with a free account can join any support group, participate in discussion on the site, or add a ribbon to their profile to show support [...]
Tweet William Shakespeare wrote, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But healthcare PR and marketing experts know better. Take, for example, two current healthcare trends: the patient-centered medical home (PCMH) and concierge medicine. Their monikers help contribute to vastly different levels of appeal. [...]
Tweet With ACOs, MU, EHRs and ICD-10 on your mind, you may have overlooked this one… Corporate Social Responsibly (CSR), sometimes referred to as social mission, simply refers to the strategic outreach your organization can take part in to positively affect the community. This outreach can include company-sponsored programs, philanthropic services, pro-bono support or employee [...]
Tweet icyou: icyou is an online video community exclusively for videos dealing with healthcare issues. Users can find videos posted by medical professionals as well as ordinary people that discuss any healthcare topic you can think of, from diseases and treatments to medical fields and politics and policy. Each topic has its own RSS feed, [...]
Tweet MedlinePlus: MedlinePlus is an online database for health information hosted by the National Institute of Health and the National Library of Medicine. The site has information about thousands of health topics covering the full spectrum of diseases, conditions and medical procedures, all divided up alphabetically in an easily searchable index. There is also an [...]
Tweet HITSphere: For the healthcare marketer looking for an easy way to stay on top of current industry news, HITSphere is the perfect tool. HITSphere is a news aggregator that currently compiles the top stories from nearly 100 blogs that focus on the health IT industry. These range from blogs covering several aspects of health [...]
Tweet Many believe that traditional marketing materials are somewhat antiquated in the new Web world. While the Web has taken over increasingly important visibility roles, marketing materials still play an important part in communicating the features and benefits of a medical device company’s products as well as its corporate vision in its core sector. Next [...]
Tweet A prospective customer’s first interaction with a medical device company brand may typically take place online. It is, therefore, increasingly important to ensure that potential customers find a compelling, easy-to-navigate website that takes advantage of the latest technologies and design techniques, as well as addresses important issues vital to client success. An accurate and [...]