Tweet For the past 99 weeks, the Dodge Communications blog has served up a new term or phrase each Friday that we thought every healthcare marketer should be familiar with. These “Words of the Week” all pertain to social media or the Web in some way, and many of them have a direct connection to [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]
Tweet We’re all familiar with Sir Arthur Conan Doyle’s Dr. Watson, the trusty sidekick of master detective Sherlock Holmes. Now, nearly a century and a half after the original publication of those stories, another Dr. Watson is following in the footsteps of his predecessor. Back in February, Jeopardy! held a special contest between two past [...]
Tweet That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]
Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet In case you have yet to see Ross Martin’s brilliantly creative YouTube video explaining “everything you need to know about the Health Information Technology for Clinical and Economic Recovery (HITECH) Act in under four minutes” it’s a definitive must-see. Should you not learn anything new, it’s at least entertaining! Check out HITECH: An Interoperetta [...]
Tweet Dr. Joel Diamond, CMO for Dodge client dbMotion, provides some interesting insight into the world of interoperability on his blog. Utilizing dbMotion technology, the University of Pittsburgh Medical Center (UPMC) recently completed the initial phase of its extensive interoperability initiative. As a practicing physician within the UPMC network, Dr. Diamond provides an interesting perspective [...]
Tweet News reporters use a technique called the inverted pyramid when writing news stories. The essence is this: write the most important stuff first because the editors may lop off some portion of the bottom of the story if it doesn’t fit. This translates into good advice for salespeople selling technology to the healthcare market. [...]