Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Marketing’

Category: Word of the Week

Word of the Week: Our 100th entry

Posted: Lawrence Hahn

Tweet For the past 99 weeks, the Dodge Communications blog has served up a new term or phrase each Friday that we thought every healthcare marketer should be familiar with. These “Words of the Week” all pertain to social media or the Web in some way, and many of them have a direct connection to [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Messaging, Webinar

Webinar: Building awareness and thought leadership credentials by tying your organization’s message to the hottest industry topics

Posted: Brad Dodge

Tweet       Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Brad Dodge reflects on how integrated healthcare campaigns have changed in the past 10 years

Posted: Nicole Hopkins

Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]

Category: Healthcare Communications, Marketing Communications, Media Relations, Public Relations

Marty McKenna, dbMotion, discusses the importance of strategic business partnerships

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Marty McKenna leads marketing and commercial operations at dbMotion and joined the company three years ago. dbMotion has been a Dodge client [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Messaging

David Murphy, Health Access Solutions, says companies must have a comprehensive communications footprint

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Public Relations

Public Relations program correlates to sales and business development momentum for Halfpenny Technologies

Posted: Elizabeth Glaser

Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]

Category: Healthcare Communications, Media Relations, Public Relations

Tim Kelly discusses importance of media relations for Dialog Medical

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Tim Kelly is vice president of Dialog Medical, a division of Standard Register Healthcare. Dialog Medical has been a Dodge Communications client [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations

Chowning Johnson comments on how Dodge Communications is shaping the healthcare industry through strategic communications campaigns

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications account director is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Chowning Johnson is an account director at Dodge Communications. She has been at Dodge for five years. Click on the picture [...]

Category: Healthcare Communications, Uncategorized

Jennifer Kuesel discusses how NextGen Healthcare achieves healthcare industry goals through an integrated communications partnership

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

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