Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Journalism’

Category: Healthcare Communications, Healthcare Writing, Media Relations, Public Relations

Jack Beaudoin, MedTech Media, discusses changes to healthcare publishing industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]

Category: Guest Blog, Healthcare Marketing, Media, Public Relations

Guest post: Letters to the editor do matter

Posted: Brad Dodge

Tweet Alden Solovy, executive editor of Hospitals & Health Networks and associate publisher for the Journals of the American Hospital Association, shares his thoughts on the power of inspirational stories and the connections that can be made through letters. Connection. Understanding. Celebration. Health care workers—slogging through the necessary, rewarding but difficult work of quality and [...]

Category: Media Relations, Social Media

The Twitter effect: Journalists weigh in

Posted: Nicole Hopkins

Tweet By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for [...]

Category: Guest Blog, Media

Guest post: Love it or leave it

Posted: Brad Dodge

Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some advice on succeeding in the healthcare industry. It was somewhere between the throw pillows and coverlets that I knew I’d made a huge mistake. The rest of the editorial team and I were touring the Croscill showroom in New York City. That company, like dozens others [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Social Media, Webinar

Webinar: Healthcare editors weigh in on social media

Posted: Brad Dodge

Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.

Category: Guest Blog, Media, Media Relations, Public Relations

Guest post: Know thy audience

Posted: Brad Dodge

Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I [...]

Category: Guest Blog, Media, Public Relations, Social Media

Guest post: Trends come and trends go

Posted: Brad Dodge

Tweet Michael McBride, Editor-in-Chief for Health Management Technology magazine, took the time to share his thoughts on the great results his publication is deriving from social media initiatives. Trends come and trends go; however, one trend remains constant and that’s change. Changes happen all around us every day, and yet we selectively dismiss those we [...]

Category: Guest Blog, Healthcare Communications, Media

Guest post: Tough economic times present opportunity for publications

Posted: Brad Dodge

Tweet I asked Bob Mitchell, managing editor of ADVANCE for Health Information Executives, to share his thoughts on the state of the industry from a publication’s point of view. Here’s what he had to say: Times are tough everywhere. And, while I’m not standing in a soup kitchen line, I’m horribly saddened by the way [...]

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